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Top-Rated Ceramic tile pros in Horicon - Updated Nov 2026

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Ceramic Tile FAQs, answered by experts

The lifespan of tile flooring can vary significantly based on the material and maintenance. Generally, tile flooring can last anywhere from 10 to 30 years, but high-quality, well-maintained ceramic tile can last 75 to 100 years. To achieve a longer lifespan, you should clean the tiles and grout regularly, reseal the grout annually, keep the floor dry, and avoid placing extremely heavy items on it to prevent cracking. Choosing a high-quality tile (Grade 1) will also contribute to its longevity.

Porcelain countertops have a fairly long life span, sometimes lasting for decades. Depending on how much wear and tear you put your countertops through, it could last 25 to 50 years. But be warned, porcelain is also prone to cracking, so as long as you take good care of it, you’ll have those countertops looking brand new for years to come.

Yes, but you should only put tile directly on drywall in smaller areas that don’t experience excess moisture. For example, a small kitchen tile backsplash could work, but installing tile directly on the drywall in a bathroom or other chronically damp area is not a good idea. Either way, a cement backer board is a far more reliable solution, as drywall is susceptible to moisture and can warp or cause your tiles to crack.

The reasons not to install flooring underneath a bathtub outweigh the benefits. A properly installed bathtub will keep water from reaching the unprotected subfloor underneath. Installing a tub on top of finished flooring can lead to damage and scratches to the new floor. Also, a small leak from a tub drain may be more difficult to notice if finished flooring impedes water drips.

No, you don’t need to remove the old grout before installing new tile over existing tile. In fact, the old grout helps fill in gaps between tiles, creating a more even surface for the new layer. However, it's important to ensure that the grout is clean, solid, and free of cracks or crumbling areas. Damaged grout should be repaired or replaced before proceeding. Cleaning the surface thoroughly and filling any low spots will help the new adhesive bond properly and ensure a smooth, stable installation.

The Horicon, WI homeowners’ guide to ceramic tile services

From average costs to expert advice, get all the answers you need to get your job done.