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You can lay tile directly on a plywood countertop, but if it’s a high-traffic surface in a kitchen, it’s better to add a moisture-resistant base. Plywood is susceptible to moisture, so if dampness seeps through from the surface around the sink or where you prep food, it can cause the plywood to warp, leading to grout damage, cracked tiles, or mold growth under the surface. 

The difference between floor and wall tiles is that floor tiles generally have higher strength and porosity ratings than wall tiles. Wall tiles are typically weaker and more likely to crack or become damaged under sustained pressure like high foot traffic. 

For this reason, avoid using wall tiles on floors and vice versa.

The lifespan of bathroom tile can be 50 years or more, depending on proper installation and regular maintenance. A well-done tile job, whether it's a new installation or a retiling project, can last for many decades. To lengthen the life of your tile, it's best to have it installed by a professional and to perform regular maintenance. This includes routine cleaning, resealing, and regrouting as needed. With proper care, you can expect your tile to last 10 years or more before needing major repairs or retiling, especially in high-traffic areas where tiles can wear out more quickly.

Lack of durability is the most significant downside of painting tile. However, a painted tile backsplash doesn't see the same kind of action as, say, painted flooring tiles. For backsplashes, the durability of the finish is crucial because they often require cleaning. However, you can minimize the durability problem by using mild cleaners and water on the painted surfaces.