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Ceramic tile adheres best with premixed adhesive or mortar. If you’re installing the tile in an area with moisture, such as a bathroom or kitchen, opt for waterproof adhesive, and if you choose mortar, make sure it’s thick because that is the easiest to work with and ensures the tiles will sit flat.

You can lay tile directly on a plywood countertop, but if it’s a high-traffic surface in a kitchen, it’s better to add a moisture-resistant base. Plywood is susceptible to moisture, so if dampness seeps through from the surface around the sink or where you prep food, it can cause the plywood to warp, leading to grout damage, cracked tiles, or mold growth under the surface. 

Yes, you can tile over existing shower tiles, but it's better to remove the old tiles first for the best results. Tiling over existing tiles requires a clean, level surface and proper adhesion. If the old tiles are in good condition, you can roughen the surface to improve adhesion. However, removing the old tiles ensures a smoother, longer-lasting finish and prevents potential issues down the line.

The average cost for tile installation is about $2,000, with a typical price range between $500 and $6,500. On a per-square-foot basis, you can expect to pay between $5 and $45 for installation.

Several factors influence the total cost, including:

• Installation Site: Costs vary for different areas. Common project costs are: kitchen floor ($870–$6,100), countertop or backsplash ($500–$3,000), bathroom floor ($300–$2,400), or shower wall ($225–$2,000).

• Tile Type and Quality: The material significantly impacts price. For example, standard ceramic or travertine tile can cost about $1 per square foot, while luxury options like marble can be as much as $350 per square foot for the material alone.

• Project Size and Complexity: The total square footage, the complexity of the pattern, and the shape of the tile (e.g., square, rectangle, hexagon, mosaic) will affect labor and material costs.

• Site Preparation: The amount of prep work needed, such as removing old tile or installing a new subfloor or backer board, can add to the final price.

• Tile Characteristics: The tile's durability rating and porosity can also influence the price.

• Location: Labor rates vary by geographic location.