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When comparing which is better between German schmear, whitewash, and limewash, your answer will depend on the look you're going for. German schmear is the best option for those who want a heavily distressed look for their brick without full coverage. Whitewash is best if you like the current brick color and want it to show through. Limewash paint is best for full coverage.

Costs depend on material type, labor, chimney requirements, and structural reinforcements.

If you already have the tools, like a miter saw, a stud finder, and a nail gun or hammer, installing shiplap costs $500 to $1,000 for supplies. You’ll also spend $200 to $2,200 for the cost of an electric fireplace if you decide to add one into your setup.

You can also hire a carpenter for $35 to $100 per hour, plus the cost of materials, to install shiplap around your fireplace. If you need help installing a fireplace before adding the shiplap, labor can cost $225 to $2,180 for fireplace installation costs. 

If you want to avoid damaging your home's brick, you should always use a stain specifically formulated for masonry projects. These stains are designed to penetrate the porous surface of the brick and bond with it, unlike paints, which sit on the surface and are prone to peeling and flaking. Look for stains labeled for use on brick or other masonry surfaces. Avoid using regular paint on brick, as it will not adhere well and will likely lead to future maintenance issues.