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To stain brick, you should use a product specifically formulated for brick, concrete, or other masonry surfaces. These stains are designed to penetrate the porous surface of the brick and bond with it. This is different from paint, which sits on the surface and is prone to peeling, flaking, and trapping moisture that can cause damage. Water-based brick stains are often recommended because they are easy to apply, even for DIYers, and they allow the brick to breathe. Avoid using regular paint on brick, as it will not adhere properly and can lead to future maintenance problems.

Costs range from $3,500 to $15,000, depending on material, labor, and design complexity.

Yes, staining a brick home can increase a home’s value, assuming your pro does a good job and you keep up with maintenance tasks. Staining brick is a much better way to increase a home’s value than painting brick, as the latter can cause chipping, warping, and bubbling. Brick stain, on the other hand, gets absorbed by the surface, so it can still breathe. 

Drilling into brick or mortar requires the use of a masonry drill bit. Masonry drill bits appear similar to standard drill bits except for the leading tip of the bit. The tip has a bulky carbide arrow-shaped end slightly larger than the rest of the bit shaft. Standard or high-speed drill bits designed for making holes in wood or metal don’t have the ruggedness or design shape you need to drill into brick. They may not go through the brick at all, and if they do, they’re more likely to overheat, crack, or dull before you finish drilling.