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Yes, staining a brick home can increase a home’s value, assuming your pro does a good job and you keep up with maintenance tasks. Staining brick is a much better way to increase a home’s value than painting brick, as the latter can cause chipping, warping, and bubbling. Brick stain, on the other hand, gets absorbed by the surface, so it can still breathe. 

For most brick cleaning jobs, including fireplace bricks, use a masonry sponge and a gentle cleaner. A simple solution of equal parts water and vinegar, or a few drops of dish soap in a bowl of water, can effectively remove grime. For tougher stains, you can use a dedicated masonry or fireplace cleaner. It is crucial to wet the bricks thoroughly with water before applying any cleaning solution to prevent the brick from absorbing it, and to rinse the surface completely afterward. Harsher cleaners containing bleach or ammonia should only be used as a last resort, and they should never be mixed together.

Removing paint from brick can have both aesthetic and practical value. Some people prefer the timeless look of bare brick, making it worthwhile to remove old paint layers. Brick also lasts longer when unpainted, as paint traps moisture, causing the brick to deteriorate more quickly. If your brick walls are already in bad shape, stripping the paint off might do more harm than good.

To stain brick, you should use a product specifically formulated for brick, concrete, or other masonry surfaces. These stains are designed to penetrate the porous surface of the brick and bond with it. This is different from paint, which sits on the surface and is prone to peeling, flaking, and trapping moisture that can cause damage. Water-based brick stains are often recommended because they are easy to apply, even for DIYers, and they allow the brick to breathe. Avoid using regular paint on brick, as it will not adhere properly and can lead to future maintenance problems.