"My main goal in using this service was to get an idea of just what value my house had. I have lied in the house (built in 1890) for thirty years. I have personally done some renovation but I mostly have had professional electricians and plumbers do their work.
My city in Massachusetts revalues real-estate annually. (How else can the teachers and other over-pensioned public employees get their benefits? :-)  It has had a rash of tear-downs and subsequent erections of many McMansions. Currently, an over-supply of $1 million to $5 million houses exists. In fact the over-supply is a few times MORE than the other price ranges combined.
I live about two blocks away from a fairly pricey neighborhood, but my house is next to a very busy intersection. A neighborhood school and public transit are nearby. So, I wanted to get an idea if continued maintenance or improvement was better financially than doing the only the barest of work; i.e., a positive NPV (net present value).
The owner and his assistant called me separately about a week after we met. I did not detect any hard-sell. When I get my tax bill for the year 2015 I will know if the company helped me to determine a current value that matched the city's assessment. As for answering the question of a positive NPV for any improvements, I do not expect a clear answer as markets can change somewhat quickly.
     1) They offered a thirty-day guarantee on pricing ... I don't feel comfortable taking fewer than thirty days when I have considered projects to improve my house; in fact, I have taken longer than for previous work I have done.
     2) when I hear "proprietary software", bells ring as in the stock market's "proprietary algorithms" for High Frequency Trading
(basically the transfer of profit to the insiders (the pay-to-play game).
     3) I have seen the one-stop fits-all model before. A local wood floor installer has a company name that implies it is local to Boston. In fact, it sub-contracts to those available in the METRO Boston area (the two installers came from southern NH, about 35 miles away).
     4) One price estimate to power-wash my rear deck was $3,200. I have power-washed my deck several times. I own a power-washer. They priced a new rug for the front stairs that also seemed a little high.
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