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This depends on how much plaster is applied and in how many layers, but a decent estimate is around 150 square feet. If you are applying only two coats on a small wall, there is a chance you may only need one or two gallons for the entire project. If you are plastering a large living room wall with high ceilings, using one of the more involved techniques–like Scagliola–that requires several coats, expect the project materials costs to add up quickly. 

Whether Venetian plaster increases your home's value often depends on the buyer's preference. As a purely aesthetic upgrade, it doesn't add structural value in the same way a kitchen or bathroom remodel might. However, its beautiful and attractive appearance can make a home more appealing to potential buyers, possibly leading to more interest, higher offers, and increased competition when you sell.

If you already have plaster walls and ceilings, adding new plaster costs $2 to $10 per square foot. For an average-sized room, that would come out to $1,200 to $10,000. However, the cost to replace plaster with drywall is higher—running between $720 and $1,250 for a 10-by-8-foot wall or ceiling (not including drywall finishing).

It is possible to apply plaster on the interior or exterior of your home, but we don’t recommend it. Plaster is easy to apply in theory, but in reality, it can be a challenging material to work with, and it’s difficult to get the finished product to look clean, even, and smooth. Many DIYers end up calling in a professional afterward to touch up the area or even redo it entirely because of mistakes they made in the process. Hiring a plaster pro will cost more, but it’s usually the best option to achieve high-quality results.