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While painting can certainly change the look of a chimney, you should think twice about giving your brick chimney the old landlord special.

Painting brick is porous, meaning it’s full of tiny holes that can soak up moisture. Those holes also allow it to dry, though. So, when you paint it, you trap any moisture inside, providing an opportunity for mold, mildew, and water damage.

Paint also shows wear faster than naked brick. This means that once you paint a brick surface, you’ll have to keep painting it to maintain a clean look. A paint job is also harder to undo on brick because of its porous nature. Once you paint it, it’s hard to go back without some serious power washing—another added cost.

Mortar, or masonry mortar, is mainly used in joints and as parging for stone, brick, or cement construction. Stucco is primarily a surface material used as wall coverings. For maintenance, masonry will need repointing or replacing as damage or land shifting occurs, whereas stucco will need patching or refinishing as it tends to crack over time along with other types of wear-and-tear.

Yes, it is essential to prime or seal a brick fireplace before painting. Brick is a porous and highly absorbent material, so without a primer, paint can seep into the surface, resulting in uneven coverage and allowing the natural brick color to show through. To avoid this, apply one or two coats of a masonry primer. The primer will seal the brick and provide a smooth, uniform layer for the paint to adhere to. Ensure the primer is completely dry before applying the topcoat of paint.

The exact cost of bricks depends on the type and size of the bricks you use for your project. Generally, standard clay bricks cost between $350 and $850 for a thousand bricks, or an average of $550. Brick veneer costs around the same for materials but is easier to install than solid bricks, so you’ll save on labor by choosing this option.