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Yes, it’s a good idea to use paint primer on your brick fireplace before painting it. Brick is highly absorbent, so your first few coats of paint will likely seep into the surface of your fireplace, allowing the natural color of the brick to seep through. To avoid this, you’ll want to use one or two coats of primer, followed by the topcoat. 

The best color to paint a brick fireplace comes down to personal taste. However, neutral colors—like white or gray—will open the space and create a bright modern look, making them popular options. However, choosing a bold color can turn your fireplace into a feature piece that will be the talk of all family gatherings. 

Limewash and whitewash often appear together in a quick search when looking for ways to paint brick—so, what’s the difference? Limewash paint is one of the most natural and environmentally friendly ways to paint brick. It’s made from limestone and water, giving it an off-white appearance that looks similar to whitewash. However, limewash is semi-permanent, whereas whitewash is a more permanent, watered-down version of existing paint. 

Both brick paint options are economical and light in color, but if you want to change the appearance of your home’s brick in the future, then limewash might be a better option.

If you want to avoid damaging your home's brick, you should always use a stain specifically formulated for masonry projects. These stains are designed to penetrate the porous surface of the brick and bond with it, unlike paints, which sit on the surface and are prone to peeling and flaking. Look for stains labeled for use on brick or other masonry surfaces. Avoid using regular paint on brick, as it will not adhere well and will likely lead to future maintenance issues.