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Yes, you can DIY either core or liquid aeration for your lawn. You can use a manual core aerator or rent an automatic one. Just be sure to mark off yard obstacles like sprinkler heads before you start. Liquid aeration is easier—just hook up a garden pump sprayer, although some are able to be attached to a hose. While liquid aeration is not as laborious as core aeration, you will need to focus on an even distribution of the solution across your entire lawn for it to be effective. Of course, if you are unsure about doing both, call a pro.

Adding seed to existing grass is often known as overseeding, as opposed to reseeding. Reseeding refers to the process of filling in bare or dying patches of lawn—or in some cases, full lawns—whereas reseeding supports existing lawns to prevent thinning. Overseeding is an ideal annual lawn care practice for grass fighting drought, disease, weeds, or pest issues.

There are plenty of products to help green up your grass. Try an iron supplement spray or fertilizer that is rich in nitrogen. You can also apply a thin layer of compost on top of your lawn at the beginning of spring to give the grass a nutrition boost, which helps it achieve that bright color you are looking for. 

You can thicken new grass by using fertilizer, watering it 1 to 1½ inches per week, mowing when it is at an optimal height, and preventing weeds. You should fertilize your grass while you plant the grass seed, or soon afterward. Use an herbicide to prevent weeds or spot spray with herbicide to kill existing weeds.