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Yes, but you should only put tile directly on drywall in smaller areas that don’t experience excess moisture. For example, a small kitchen tile backsplash could work, but installing tile directly on the drywall in a bathroom or other chronically damp area is not a good idea. Either way, a cement backer board is a far more reliable solution, as drywall is susceptible to moisture and can warp or cause your tiles to crack.

The average cost for tile installation is about $2,000, with a typical price range between $500 and $6,500. On a per-square-foot basis, you can expect to pay between $5 and $45 for installation.

Several factors influence the total cost, including:

• Installation Site: Costs vary for different areas. Common project costs are: kitchen floor ($870–$6,100), countertop or backsplash ($500–$3,000), bathroom floor ($300–$2,400), or shower wall ($225–$2,000).

• Tile Type and Quality: The material significantly impacts price. For example, standard ceramic or travertine tile can cost about $1 per square foot, while luxury options like marble can be as much as $350 per square foot for the material alone.

• Project Size and Complexity: The total square footage, the complexity of the pattern, and the shape of the tile (e.g., square, rectangle, hexagon, mosaic) will affect labor and material costs.

• Site Preparation: The amount of prep work needed, such as removing old tile or installing a new subfloor or backer board, can add to the final price.

• Tile Characteristics: The tile's durability rating and porosity can also influence the price.

• Location: Labor rates vary by geographic location.

It’s best to start with tiling the shower floor before moving on to the walls for the most visually-pleasing results. When taking on any tiling project, you’ll want the wall tiles to “sit” neatly on the floor tiles rather than overlapping them. Finishing your floor tiles first will allow you to place your wall tiles without any gaps, holes, or awkward intersections.

The difference between floor and wall tiles is that floor tiles generally have higher strength and porosity ratings than wall tiles. Wall tiles are typically weaker and more likely to crack or become damaged under sustained pressure like high foot traffic. 

For this reason, avoid using wall tiles on floors and vice versa.