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The recommended frequency for cleaning your carpets depends on several factors, including foot traffic, pets, children, and allergies. As a general guideline, you should have your carpets professionally deep cleaned every 12 to 18 months. However, for households with high foot traffic, pets, or children, more frequent cleanings, such as quarterly, are recommended. If anyone in your home suffers from severe allergies, cleaning the carpets every two months may be best. Between professional cleanings, vacuuming at least once a week is ideal to lift surface dirt. A good time to schedule a deep cleaning is after a rainy or snowy season to avoid tracking in new mud. For a personalized schedule, consult with a carpet cleaning team, who may offer packages for ongoing visits.

Keeping your new carpet clean is vital to extending its longevity. Vacuuming regularly—at least once a week—can help remove dirt, debris, and pet hair. Instead of waiting, treating stains as they appear helps keep your carpet fibers looking fresh. Remember to blot rather than rub, rubbing will only make the stain larger. 

It’s ideal to hire a professional carpet cleaning service to conduct a deep cleaning of your carpets a few times per year. The cost of professional carpet cleaning is $180 on average, which can help remove tough stains, draw out hidden dust and allergens, and eliminate odors. 

You can use chlorine bleach to lighten a colored carpet or clean a white carpet. Bleach will naturally lighten your carpet no matter its color; however, there’s no guarantee the color will be even throughout the carpeting.

If you decide to lighten your carpet with bleach, apply it using a carpet cleaner to provide a more even application. After applying it, be sure to suction it out from the carpet fibers and rinse thoroughly with clean water.

Yes, some carpet stains can be permanent. Stains that have been sitting for a long time (weeks, months, or years) are much harder to remove because they have had time to dry and set. Other types that may be permanent include oil-based stains and dye stains. While some cleaners can help, they can also risk dyeing or permanently changing the carpet's color. If you have an old stain and are unsure of the cause, it's best to call a carpet cleaning professional. If DIY methods and professional cleaning fail, you may need to replace that section of carpet or learn to live with the stain.