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Yes, it’s a good idea to use paint primer on your brick fireplace before painting it. Brick is highly absorbent, so your first few coats of paint will likely seep into the surface of your fireplace, allowing the natural color of the brick to seep through. To avoid this, you’ll want to use one or two coats of primer, followed by the topcoat. 

Some homeowners compare German schmear versus limewash because they look similar, though they’re different techniques. German schmear involves a thin application of mortar to stone or brick, which is then partially wiped off the surface. German schmear is more affordable ($1 to $4 per square foot), and it lasts one or two decades with minimal maintenance. As a downside, it only comes in white or gray.

A fireplace can take anywhere from a few hours to several weeks to remodel, depending on the complexity of the project. For example, for a simple paint job, you’ll spend very little time touching up your fireplace, while larger remodels that involve replacing or repairing a fireplace can take up to 4 weeks.

The most inexpensive option is to paint the brick facing of your existing fireplace. You can create an interesting design with the right color of paint, as long as the brick is in good shape. Sometimes, simply cleaning the brick fireplace makes a big difference in the way it looks. Otherwise, covering an existing stone, brick, or masonry fireplace facing with stucco or concrete is an inexpensive option versus tearing out the existing material and refacing the fireplace.