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No, you can't apply limewash with a roller and expect good results. Limewash is as much a technique as it is a type of paint, and a freehand application with a brush is part of that technique. Hand brushing a large area can be tiring, but limewash goes on easily and only requires thin coats to be effective.

The best color to paint a brick fireplace comes down to personal taste. However, neutral colors—like white or gray—will open the space and create a bright modern look, making them popular options. However, choosing a bold color can turn your fireplace into a feature piece that will be the talk of all family gatherings. 

If you’re deciding between limewash versus whitewash, know that both have a chalky matte appearance. Limewash is made from lime, water, and sometimes pigment, while whitewash consists of lime, water, white chalk, and binders (though you can get a similar look with watered-down white paint). Whitewash has fewer options for color customization, and it sits on surfaces instead of being absorbed into them, which can trap moisture. Whitewashing costs less—about $1.40 to $4.20 per square foot.

A hearth often looks like a tile or brick floor that juts out from and surrounds your fireplace. A hearth can be made of stone, brick, ceramic, or any other fireproof material. Brick offers a classic and traditional vibe, whereas a hearth made of marble or ceramic may lean more toward modern aesthetics. The most common depth of a hearth is 20 inches.