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Yes, cold walls are a common indicator of poor or inadequate insulation, especially if the walls feel significantly colder than the air in the room. This suggests that heat from your furnace is escaping rather than being retained. The issue could be that the walls have no insulation, or that the existing insulation is old or has been damaged by water, moisture, or pests. Your best course of action is to hire a professional to investigate. An insulation contractor can determine if you need to add or replace insulation and can often perform the work without creating large holes in your drywall. If you suspect the problem might also be related to your heating system's performance, an HVAC technician can take a closer look.

The most insulative type of insulation for behind drywall is spray foam insulation, but this is the most expensive insulation available. The most common insulation—sometimes considered the best for the value you get for the money—is fiberglass roll or fiberglass batt insulation, which is significantly more affordable but also far less insulative. The best kind of insulation for your house will also vary based on the climate in your area, your budget, and more. A professional insulation company can help you decide which type is best for your home.

Insulating windows with plastic works, but it can be time-consuming, and the end results can—and often do—end up lacking in aesthetics. Window film and caulking your windows to make sure there are no drafts are two options that increase the energy efficiency of your home in a low-cost way. Plastic can be a good strategy while you consider alternatives.

Radiant barriers and insulation serve different purposes, so one is not inherently better than the other. Radiant barriers reflect radiant heat, helping keep spaces cool, especially in hot climates, while insulation slows heat transfer through conduction. For optimal energy efficiency, it’s best to use both together. 

Radiant barriers can enhance the performance of insulation by preventing heat gain in the summer and heat loss in the winter. The choice between them depends on specific climate conditions and the building’s design requirements.