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Yes, you can do German schmear on stone. You can account for the more textured and rough surface of stone by using a large paintbrush instead of a putty knife. A brush allows you to drag mortar across the stone to get it into all the cracks and crevices. However, a brush will cover more of the surface, so you may need a wet sponge to scrub excess mortar and expose more of your stone.

You should generally drill into the mortar joints when installing shutters on brick. Mortar is softer, which makes drilling easier and puts less strain on your tools. It also lowers the risk of cracking a brick—something that’s a lot harder to fix. Mortar holds fasteners well enough for standard shutters, and if you ever need to patch the holes later, it’s a much simpler job than dealing with damaged brick. Just keep in mind that if your mortar joints are too thin or the hardware calls for brick anchoring, you'll need to check the manufacturer’s recommendations and adjust accordingly.

To stain brick, you should use a product specifically formulated for brick, concrete, or other masonry surfaces. These stains are designed to penetrate the porous surface of the brick and bond with it. This is different from paint, which sits on the surface and is prone to peeling, flaking, and trapping moisture that can cause damage. Water-based brick stains are often recommended because they are easy to apply, even for DIYers, and they allow the brick to breathe. Avoid using regular paint on brick, as it will not adhere properly and can lead to future maintenance problems.

In most cases, painting your brick house is a fine idea that can open up new aesthetic possibilities. However, the paint can slightly shorten the life span of brick, especially if moisture gets trapped underneath the paint layer. Once you paint, you’ll have to keep up with maintenance to avoid flaking and blisters.