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Keeping your new carpet clean is vital to extending its longevity. Vacuuming regularly—at least once a week—can help remove dirt, debris, and pet hair. Instead of waiting, treating stains as they appear helps keep your carpet fibers looking fresh. Remember to blot rather than rub, rubbing will only make the stain larger. 

It’s ideal to hire a professional carpet cleaning service to conduct a deep cleaning of your carpets a few times per year. The cost of professional carpet cleaning is $180 on average, which can help remove tough stains, draw out hidden dust and allergens, and eliminate odors. 

Typically, you should avoid using a traditional carpet cleaner on Oriental rugs because the chemical makeup of carpet cleaners can damage the rug’s natural fibers. You can, however, opt for a neutral pH cleaner, which can do a decent job of cleaning the carpet without damaging it. Always test whatever cleaning solution you use on a small, hidden spot of your rug first. That way, if any damage occurs, it doesn’t totally ruin your rug.

The drying time for a couch or other upholstered furniture after cleaning can range from 1 to 24 hours, with a common estimate being 2 to 8 hours. This duration depends on several factors, including the type of fabric, the cleaning method used (such as steam cleaning or shampooing), the size of the furniture, and the room's temperature and humidity.

To speed up the drying process, you can use fans, a heater, or a dehumidifier, and increase ventilation by opening windows. Rotating the cushions can also help ensure they dry evenly. It is crucial to wait until the furniture is completely dry before sitting on it. Using it while damp can trap moisture, potentially causing mold, mildew, unpleasant odors, dye transfer, or permanent damage to the foam cushions.

To remove pet urine stains and odors from a microfiber couch, first blot the area to absorb as much liquid as possible. Then, generously cover the spot with baking soda and let it sit for a few hours to absorb the odor before vacuuming it up.

For cleaning the stain itself, you can use a commercial urine stain and odor removal spray—be sure to follow the product's instructions.

Alternatively, you can use a DIY solution based on your couch's cleaning code:

• For 'S' code couches: Lightly spritz the stain with rubbing alcohol and gently scrub with a microfiber cloth.

• For 'W' or 'S-W' code couches: Use a mixture of one cup of vinegar and one cup of rubbing alcohol, spritzing and scrubbing the area gently.