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The average cost for tile installation is about $2,000, with a typical price range between $500 and $6,500. On a per-square-foot basis, you can expect to pay between $5 and $45 for installation.

Several factors influence the total cost, including:

• Installation Site: Costs vary for different areas. Common project costs are: kitchen floor ($870–$6,100), countertop or backsplash ($500–$3,000), bathroom floor ($300–$2,400), or shower wall ($225–$2,000).

• Tile Type and Quality: The material significantly impacts price. For example, standard ceramic or travertine tile can cost about $1 per square foot, while luxury options like marble can be as much as $350 per square foot for the material alone.

• Project Size and Complexity: The total square footage, the complexity of the pattern, and the shape of the tile (e.g., square, rectangle, hexagon, mosaic) will affect labor and material costs.

• Site Preparation: The amount of prep work needed, such as removing old tile or installing a new subfloor or backer board, can add to the final price.

• Tile Characteristics: The tile's durability rating and porosity can also influence the price.

• Location: Labor rates vary by geographic location.

To ensure an even and unbending surface to lay tiles on, you’ll typically need to put a subfloor under a tile floor. Fiber cement backboards are the most common choice, but using plywood is also possible. Don’t neglect this step, or you could risk water damage and grout or tiles prematurely cracking or crumbling, especially in an area with high foot traffic. 

When choosing tiles for a shower floor, avoid highly porous tile materials, like those with a water absorption rating over 7%. Don’t use non-vitreous tiles, or tiles fired at low temperatures, because they will absorb more water. If you use a highly porous tile in the shower, the tiles can wear down faster, meaning they’ll need to be replaced much sooner.

Many homeowners have successfully retiled a bathroom themselves. It can be a challenging but rewarding process, but it’s best for someone who already has at least intermediate DIY skills.