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Yes, adding a built-in or custom closet generally increases your home's value and makes it more attractive to potential buyers. A well-designed closet adds utility, organization, and a touch of luxury, which are appealing selling points. Most homeowners see a return on investment (ROI) of 50% to 60%; for example, a custom closet can add about $1,000 to your home's value on average. The specific ROI depends on the type, with custom walk-in closets typically providing more value than reach-in closets. However, to maximize value, ensure the closet doesn't significantly detract from the room's usable square footage. Converting an entire room into a closet can actually lower your home's value. Similarly, using overly lavish materials may not recoup their cost. A good strategy is to add a closet that takes square footage from a non-living area, such as a garage, to create a mudroom closet.

The features you choose for your laundry room to make it perfect depend largely on how you'll use the space, the size of your family, and their laundry needs. A perfect laundry room will have ample storage space, a clothes washer and dryer that are large enough for your needs and have good convenience features, and enough room to move around and work with enough countertop space to make laundry chores as easy as possible. 

You can modernize an old-looking closet by just painting it, but beyond that, consider electric elements like recessed or accent lighting. If this is a large and deep closet, you can consider adding an island to the middle or a nice ottoman on a rug. Luxury closets will have even more items, like felt-lined drawers for watches and jewelry, in-wall safes, electronic shoe storage, or a tablet catalog of their items.

Some features and upgrades you can add (some of which increase the closet’s value) are: modular shelving, motion-activated lighting, climate control, custom lighting, cigar humidors, revolving shoe racks, jewelry shelves, custom woodwork, and built-in laundry hampers. While only truly luxury closets have all of these, many custom closets have at least one special feature listed above.