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You can lay tile directly on a plywood countertop, but if it’s a high-traffic surface in a kitchen, it’s better to add a moisture-resistant base. Plywood is susceptible to moisture, so if dampness seeps through from the surface around the sink or where you prep food, it can cause the plywood to warp, leading to grout damage, cracked tiles, or mold growth under the surface. 

Yes, you can tile over existing tiles in a bathroom, but it is not always recommended. For this method to be successful, the original tile surface must be clean, flat, and free of damage such as cracks, unevenness, mold, or mildew. While tiling over existing tiles can save time and money, there are potential drawbacks. The new adhesive may not bond properly, and the process adds extra weight to the wall or floor. Additionally, the increased height of the surface could interfere with door clearances. For the best and most durable results, removing the old tiles before installing new ones is generally the better option.

The lifespan of bathroom tile can be 50 years or more, depending on proper installation and regular maintenance. A well-done tile job, whether it's a new installation or a retiling project, can last for many decades. To lengthen the life of your tile, it's best to have it installed by a professional and to perform regular maintenance. This includes routine cleaning, resealing, and regrouting as needed. With proper care, you can expect your tile to last 10 years or more before needing major repairs or retiling, especially in high-traffic areas where tiles can wear out more quickly.

Thinset mortar is the best adhesive for ceramic tiles on concrete. It is easy to work with and has a slower dry time than mastic or epoxy mortars. This longer dry time gives the installer more time to adjust tiles, which is especially useful for DIYers who may not have tile installation experience. It can also be built up to help level any depressions or gaps in the concrete subfloor.