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R-30 insulation is better for higher thermal resistance, but whether it’s "better" depends on the application. R-30 is much thicker and suited for areas like attics or floors in cold climates, where more insulation is required. R-13, on the other hand, is thinner and works well for 2x4 walls or milder climates where less insulation is sufficient. Choosing between R-13 and R-30 depends on the area being insulated and the climate. For example, R-30 provides more insulation but may not fit everywhere in your home.

For standard 2x4 walls, the ideal insulation has an R-value between R-13 and R-15. This level of insulation, typically around 3.5 inches thick, fits well within the wall cavity. Common options include fiberglass batts and spray foam. The best choice for your home can depend on your climate; use R-value maps, like those from Energy Star, to determine the recommended level for your region. For colder climates, you might also consider adding exterior insulation for greater efficiency. Always check with your local building codes to ensure you meet any required standards.

According to a report from Energy.gov, radiant barrier installations can save between 5% and 10% on your energy bill each month that your HVAC cooling is in operation. That fact can mean savings of up to more than $325 per year for homes that experience frequent direct sunlight and high summer temperatures. 

The most insulative type of insulation for behind drywall is spray foam insulation, but this is the most expensive insulation available. The most common insulation—sometimes considered the best for the value you get for the money—is fiberglass roll or fiberglass batt insulation, which is significantly more affordable but also far less insulative. The best kind of insulation for your house will also vary based on the climate in your area, your budget, and more. A professional insulation company can help you decide which type is best for your home.