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Wallpapering questions, answered by experts

If you prefer peel-and-stick to traditional wallpaper, you can skip the priming process. Many manufacturers don't require an additional primer if you’re installing peel-and-stick wallpaper to painted walls. However, if you’re applying peel-and-stick wallpaper to unfinished drywall, you’ll need to apply a primer first.

Having dated, peeling, or otherwise damaged wallpaper can decrease the value of your property, so removing that before listing your house is nearly always a good idea; however, since wallpaper tends to be a personal style choice, potential buyers may or may not love your aesthetic as much as you do.

Love the look of wallpaper but want to consider property value as well? Stick with something that is easy to change. If you are thinking of selling soon, make sure your wallpaper hanging is on-point and looks professional with no crooked seams, evenly matched patterns, and minimal bubbling or other imperfections.

The average cost to install or hang wallpaper is around $575 per room or project, with typical prices ranging from $200 to $1,500. Costs can be higher for custom or luxury products. Since project size varies, it's often helpful to estimate labor costs per square foot, which generally fall between $1 and $7, with an average of $4 per square foot. The total cost depends on several factors, including the quality and type of wallpaper, the size and type of the room, and whether old wallpaper must be removed first. Opting for less expensive materials like peel-and-stick wallpaper or choosing to do the installation yourself can lower the overall cost. For the most accurate estimate, it is best to have a professional inspect the space and provide a quote.

You should be aware of the current wallpaper and interior trends before hanging it, especially if you are planning on selling or listing your home soon. Do people in your market tend to prefer bold designs and accent walls, or does having a simpler print all over seem like a better idea? Lastly, you want something that appeals to your aesthetic preferences; hanging wallpaper is an investment of your time and money after all.

Hanging wallpaper may seem simple, but in practice it requires significant planning and finesse to make it look professional. To start, you need to get an even application of wallpaper paste across all of your wallpaper, which requires experience and large pasting tables to get right. You also need to plan out your design and match it exactly so that you don’t have imperfections in the finished product. It’s often better to hire a professional wallpaper hanger who can get the job done properly for a clean, smooth finish.

The Benton, WI homeowners’ guide to wallpaper services

From average costs to expert advice, get all the answers you need to get your job done.