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If you prefer peel-and-stick to traditional wallpaper, you can skip the priming process. Many manufacturers don't require an additional primer if you’re installing peel-and-stick wallpaper to painted walls. However, if you’re applying peel-and-stick wallpaper to unfinished drywall, you’ll need to apply a primer first.

Walls should be as smooth as possible before applying peel-and-stick wallpaper. Although you technically can apply wallpaper on textured walls, the peel-and-stick variety won’t last long without a clean, smooth surface for the adhesive to stick to. If you have textured walls, consult a pro about removing the textured finish before moving forward with wallpaper.

If you can already see the texture of the existing wallpaper through the layer of paint, then the texture could also come through the new layer of wallpaper. If that’s the aesthetic you want, then proceed. But if you want a smoother surface, you should either strip off the existing paint and wallpaper or hang a layer of liner paper before proceeding.

Your peel-and-stick wallpaper can fall off for multiple reasons, including high humidity levels, extreme temperature changes, poor installation, and even the wall surface. Textured walls can prevent the adhesive from fully sticking to the wall, making it more likely for the wallpaper to peel off. Low-quality wallpapers with weaker adhesives are also more likely to fall off prematurely.