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You can use chlorine bleach to lighten a colored carpet or clean a white carpet. Bleach will naturally lighten your carpet no matter its color; however, there’s no guarantee the color will be even throughout the carpeting.

If you decide to lighten your carpet with bleach, apply it using a carpet cleaner to provide a more even application. After applying it, be sure to suction it out from the carpet fibers and rinse thoroughly with clean water.

Ozone smoke removal uses an ozone generator to eliminate stubborn odors from sources like house fires, wildfires, or cigarette smoke. Ozone (O3) is a highly reactive and unstable gas that effectively neutralizes smoke odors through a process called oxidation. It 'donates' its extra oxygen molecule to the organic compounds causing the smell, altering their structure and eliminating the odor, with oxygen being the primary byproduct. This method can be effective on building materials and furniture. However, because improper use of an ozone generator can be dangerous to your health, this treatment is best left to a professional.

Vomit contains organic fluids along with whatever else comes out with it. When left without cleaning, vomit, and its odor can reach deep into carpet fibers and become very difficult to remove without a deep cleaning. In some cases, the combination can cause permanent carpet staining.  

Unless you have a steam cleaner with an extractor (which is what most professionals use), a steam cleaner only breaks up all the dirt and grime stuck to your flooring and doesn’t actually remove the dirt. After a steam clean, the key to getting rid of dirt and grime is going back over it with a vacuum, mop, or microfiber cloth.