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If you’re deciding between limewash versus whitewash, know that both have a chalky matte appearance. Limewash is made from lime, water, and sometimes pigment, while whitewash consists of lime, water, white chalk, and binders (though you can get a similar look with watered-down white paint). Whitewash has fewer options for color customization, and it sits on surfaces instead of being absorbed into them, which can trap moisture. Whitewashing costs less—about $1.40 to $4.20 per square foot.

You should use an angled brush to first paint the mortar lines, then go in with a high-density roller to evenly paint the bricks one at a time. You can also use a flat paintbrush to paint individual bricks, but a roller is faster and easier to use thanks to its longer handle and wider surface area for coating the bricks. To finish, go in with the paint brush for edges or hard-to-reach areas.

How long limewash will last depends on the quality of the application and the porosity of the surface. For example, a limewash on brick will last five to seven years. If it's a home exterior application, exposure to specific weather conditions is also a factor. Limewash tends to develop a patina over time, and its natural look masks damage and imperfections well.

A fireplace can take anywhere from a few hours to several weeks to remodel, depending on the complexity of the project. For example, for a simple paint job, you’ll spend very little time touching up your fireplace, while larger remodels that involve replacing or repairing a fireplace can take up to 4 weeks.