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Radiant barriers and insulation serve different purposes, so one is not inherently better than the other. Radiant barriers reflect radiant heat, helping keep spaces cool, especially in hot climates, while insulation slows heat transfer through conduction. For optimal energy efficiency, it’s best to use both together. 

Radiant barriers can enhance the performance of insulation by preventing heat gain in the summer and heat loss in the winter. The choice between them depends on specific climate conditions and the building’s design requirements.

The cost to install a radiant barrier ranges from $700 to $2,800, depending on the size of your roof and the type you choose. Most people pay an average of $1,700 to install a radiant barrier. Foil options, both single- and double-sided, cost between $0.10 and $0.90 per square foot, while spray-on options start at $0.60 and go all the way up to $1 per square foot—which can add up quickly.

Insulating windows without plastic is usually the better method. Outside of simply replacing your windows, you could buy cellular shades, which trap air between the window and the home, add a window film that blocks UV rays and traps heat, or cover your windows with a low-emissivity coating called “low-E.”

Insulating your home's exterior walls can realize up to a 20% reduction in your monthly energy bills. This means that regardless of how much the project costs, it can begin to pay you back immediately. Additionally, adding spray foam and other high-end materials can increase the selling value of the property.