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The main difference between limewash and German schmear is their core ingredient. Limewash is made from crushed limestone, while German schmear uses a mortar base. This affects their application, appearance, and longevity. German schmear involves applying a thin layer of mortar to brick or stone and then partially wiping it off. In contrast, limewash is a type of paint. German schmear is essentially permanent, lasting one to two decades with minimal maintenance, whereas limewash has a shorter lifespan of five to seven years. Cost-wise, German schmear is about $1 to $4 per square foot and is typically only available in white or gray.

To stain brick, you should use a product specifically formulated for brick, concrete, or other masonry surfaces. These stains are designed to penetrate the porous surface of the brick and bond with it. This is different from paint, which sits on the surface and is prone to peeling, flaking, and trapping moisture that can cause damage. Water-based brick stains are often recommended because they are easy to apply, even for DIYers, and they allow the brick to breathe. Avoid using regular paint on brick, as it will not adhere properly and can lead to future maintenance problems.

If you already have the tools, like a miter saw, a stud finder, and a nail gun or hammer, installing shiplap costs $500 to $1,000 for supplies. You’ll also spend $200 to $2,200 for the cost of an electric fireplace if you decide to add one into your setup.

You can also hire a carpenter for $35 to $100 per hour, plus the cost of materials, to install shiplap around your fireplace. If you need help installing a fireplace before adding the shiplap, labor can cost $225 to $2,180 for fireplace installation costs. 

No, you can't apply limewash with a roller and expect good results. Limewash is as much a technique as it is a type of paint, and a freehand application with a brush is part of that technique. Hand brushing a large area can be tiring, but limewash goes on easily and only requires thin coats to be effective.