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Before you put down grass seed, you should cultivate your soil or add two inches of topsoil. You should also put down fertilizer at the same time as your seed to prompt healthy growth. Be sure to water after you put down grass seed, especially for the first two weeks.

You can try that, but it isn't likely to yield results. It's like watering potted plants without putting the seeds in. Most of the tossed grass seeds sit on top of the soil or existing grass blades and never germinate. The seeds need to make it into the soil, just like growing a potted plant. The best way to accomplish this is to aerate your lawn first, then overseed.

There are plenty of products to help green up your grass. Try an iron supplement spray or fertilizer that is rich in nitrogen. You can also apply a thin layer of compost on top of your lawn at the beginning of spring to give the grass a nutrition boost, which helps it achieve that bright color you are looking for. 

In the fall, you should aerate the soil, overseed the bare spots, kill weeds, mow the lawn low, and rake your leaves. By boosting your lawn’s health in the fall, your grass will be stronger throughout the winter and come back healthier in the spring. You should also trim your perennials so that they withstand the winter and are ready for new growth in the spring.