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"I hired George to sell the contents of my aunts estate because he was the most professional and knowledgeable of all the the estate sale companies and numerous dealers who I interviewed, . My aunt's estate had many quality antiques, jewelry, and household furnishing and I wanted the right company that would know what these items were worth and would have the following to get good prices. In the course of my research I found that George had been in the estate sale & antiques auction business for over 30 years and came highly recommended on many levels. He was written up in the Boston Globe antique section on many occasions and the national antiques paper "the arts and antiques weekly". I felt, at this point with such a wide experence in selling fine antiques and household items George would be the right estate company. He came to my aunt’s estate and went threw everything and found items that I thought were junk and I had planed to through away. Thank goodness he had the knowlege to recognize their value because he got a lot of money for these items. After George looked at everything, he photographed all the pieces that he thought would attract buyers to the sale and made a page on his website dedicated to my sale and it came out beautifully. He sent out over 2000 emails from his list of people who had attended and purchased items from pervious estate sales and auctions and also advertised on estate sale .org, which send out over 12,000 emails. He also advertised on Craig’s list. Prior to the sale he came to my aunts home and organized everything and set up jewelry cases with lights and by time he was finished the place looked like a show room. He schedule the sale on Saturday from 9am to about 2pm. The day of the sale there was over 100 people waiting outside. It was a bit chaotic at first but George and his crew handled the crowd with ease. After the sale, George explained that letting the whole crowd in, is a good strategy because it creates a buying pressure. He said people feel other people are looking over there shoulder wanting to buy the item they are looking at so they pay the price that George wants and everything goes very quickly. He also said that the people who come early have all the big money and are highly motivated to buy. Sounds complicated but he was right. George had five workers besides himself and they were very helpful and curtious, bring furniture and other items to peoples cars. The sale has a steady flow of people after the hectic first 2 hours with people buying items all day long and by the time he was finished most everything was gone and he made us a pile of money. I was so thankful we hired george to do this sale. Everything went perfectly without a hitch as he predicted. He is truly a professional and I have recommended him several times."