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Yes, it’s a good idea to use paint primer on your brick fireplace before painting it. Brick is highly absorbent, so your first few coats of paint will likely seep into the surface of your fireplace, allowing the natural color of the brick to seep through. To avoid this, you’ll want to use one or two coats of primer, followed by the topcoat. 

You should generally drill into the mortar joints when installing shutters on brick. Mortar is softer, which makes drilling easier and puts less strain on your tools. It also lowers the risk of cracking a brick—something that’s a lot harder to fix. Mortar holds fasteners well enough for standard shutters, and if you ever need to patch the holes later, it’s a much simpler job than dealing with damaged brick. Just keep in mind that if your mortar joints are too thin or the hardware calls for brick anchoring, you'll need to check the manufacturer’s recommendations and adjust accordingly.

Choosing the right paint color for a major investment like painting the exterior brick on your house can be a daunting task. Perhaps the most important thing is to find painted brick houses that you like and replicate the look by researching their colors and asking the homeowners for the paint color code. If all else fails, white-painted brick is a timeless, classic look that is unlikely to go out of style.

Brick can increase the value of your home depending on the type of masonry materials used. Homes generally have a higher resale value when they have brick siding, and brick is also easier to maintain (and lasts longer) than other types of siding, which can motivate buyers to make an offer.

Just keep in mind, however, that although brick can up the asking price when you sell your house, the cost to brick a house is also more expensive than other typical siding costs—so you’ll invest more in the project.