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The average cost for tile installation is about $2,000, with a typical price range between $500 and $6,500. On a per-square-foot basis, you can expect to pay between $5 and $45 for installation.

Several factors influence the total cost, including:

• Installation Site: Costs vary for different areas. Common project costs are: kitchen floor ($870–$6,100), countertop or backsplash ($500–$3,000), bathroom floor ($300–$2,400), or shower wall ($225–$2,000).

• Tile Type and Quality: The material significantly impacts price. For example, standard ceramic or travertine tile can cost about $1 per square foot, while luxury options like marble can be as much as $350 per square foot for the material alone.

• Project Size and Complexity: The total square footage, the complexity of the pattern, and the shape of the tile (e.g., square, rectangle, hexagon, mosaic) will affect labor and material costs.

• Site Preparation: The amount of prep work needed, such as removing old tile or installing a new subfloor or backer board, can add to the final price.

• Tile Characteristics: The tile's durability rating and porosity can also influence the price.

• Location: Labor rates vary by geographic location.

Yes, you can tile over existing shower tiles, but it's better to remove the old tiles first for the best results. Tiling over existing tiles requires a clean, level surface and proper adhesion. If the old tiles are in good condition, you can roughen the surface to improve adhesion. However, removing the old tiles ensures a smoother, longer-lasting finish and prevents potential issues down the line.

To ensure an even and unbending surface to lay tiles on, you’ll typically need to put a subfloor under a tile floor. Fiber cement backboards are the most common choice, but using plywood is also possible. Don’t neglect this step, or you could risk water damage and grout or tiles prematurely cracking or crumbling, especially in an area with high foot traffic. 

Installing kitchen countertop tiles on a mold and moisture-resistant cement backer board is one of the best options. When fitted correctly on top of a plywood base, it’s stable and long-lasting. Old-fashioned cement board is economical, cuts neatly and easily with a circular or jigsaw, and screws into plywood without any difficulty.