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Yes, you can apply peel-and-stick wallpaper over wood paneling, but it requires significant preparation for a good result. Peel-and-stick wallpaper has a weaker adhesive than traditional wallpaper and works best on smooth, non-textured surfaces like painted or primed drywall. Because wood paneling is often textured with grooves, any flaws in the underlying surface will likely be visible after application. To prepare the paneling, you must ensure the surface is free of cracks, holes, and protrusions by filling any indentations and sanding rough spots to create a smooth surface. An alternative is to remove the paneling and apply the wallpaper directly to the underlying drywall or plaster, provided it is in good condition.

To determine how many rolls of peel-and-stick wallpaper you need, measure the square footage of the walls you’re covering and divide that by the square footage that each roll covers. Add 10% to 20% of your total square footage to account for pattern matching or damage while installing.

Textured or patterned vinyl wallpaper designs are the best option for hiding imperfections. Embossed designs or faux finishes like brick, wood, or linen textures are especially effective at camouflaging dents, cracks, or uneven surfaces. Avoid smooth, shiny finishes, as they can highlight flaws rather than conceal them. 

The average cost to install or hang wallpaper is around $575 per room or project, with typical prices ranging from $200 to $1,500. Costs can be higher for custom or luxury products. Since project size varies, it's often helpful to estimate labor costs per square foot, which generally fall between $1 and $7, with an average of $4 per square foot. The total cost depends on several factors, including the quality and type of wallpaper, the size and type of the room, and whether old wallpaper must be removed first. Opting for less expensive materials like peel-and-stick wallpaper or choosing to do the installation yourself can lower the overall cost. For the most accurate estimate, it is best to have a professional inspect the space and provide a quote.