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For standard 2x4 walls, the ideal insulation has an R-value between R-13 and R-15. This level of insulation, typically around 3.5 inches thick, fits well within the wall cavity. Common options include fiberglass batts and spray foam. The best choice for your home can depend on your climate; use R-value maps, like those from Energy Star, to determine the recommended level for your region. For colder climates, you might also consider adding exterior insulation for greater efficiency. Always check with your local building codes to ensure you meet any required standards.

Insulating windows with plastic works, but it can be time-consuming, and the end results can—and often do—end up lacking in aesthetics. Window film and caulking your windows to make sure there are no drafts are two options that increase the energy efficiency of your home in a low-cost way. Plastic can be a good strategy while you consider alternatives.

According to a report from Energy.gov, radiant barrier installations can save between 5% and 10% on your energy bill each month that your HVAC cooling is in operation. That fact can mean savings of up to more than $325 per year for homes that experience frequent direct sunlight and high summer temperatures. 

The best type of attic insulation depends on where you live, your budget, and what stage of construction the attic is in. For example, if you're building a house, then structural insulated panels are a worthy investment since they're easy to install during construction and they're the most energy-efficient type of insulation.  

Additionally, if you live in a very warm climate, then you can potentially save quite a bit of money by opting for reflective insulation, which is more affordable than comprehensive insulation but doesn't work well for cool climates. Blown-in, loose-fill, and spray foam insulation are all great options for attics in moderate climates.