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Yes, adding a built-in or custom closet generally increases your home's value and makes it more attractive to potential buyers. A well-designed closet adds utility, organization, and a touch of luxury, which are appealing selling points. Most homeowners see a return on investment (ROI) of 50% to 60%; for example, a custom closet can add about $1,000 to your home's value on average. The specific ROI depends on the type, with custom walk-in closets typically providing more value than reach-in closets. However, to maximize value, ensure the closet doesn't significantly detract from the room's usable square footage. Converting an entire room into a closet can actually lower your home's value. Similarly, using overly lavish materials may not recoup their cost. A good strategy is to add a closet that takes square footage from a non-living area, such as a garage, to create a mudroom closet.

You can modernize an old-looking closet by just painting it, but beyond that, consider electric elements like recessed or accent lighting. If this is a large and deep closet, you can consider adding an island to the middle or a nice ottoman on a rug. Luxury closets will have even more items, like felt-lined drawers for watches and jewelry, in-wall safes, electronic shoe storage, or a tablet catalog of their items.

There are a few reasons custom closets are expensive: materials used, the luxury factor, and time to build. The people who can afford custom closets are those who can afford increased rates, and construction workers and contractors know this and charge accordingly. The time to build custom closets is substantial, especially if expensive material is being used or intricate details (like carved wood) are added to the project. 

The time it takes to build a closet varies widely depending on the project's size, complexity, and level of customization. On average, construction can take anywhere from a few days to two weeks.

A simple reach-in closet might be completed in less than a day, while a more complex walk-in closet could take one to two days or more. A typical project often falls in the 2-to-5-day range. However, a large, highly customized walk-in closet that requires structural changes, like moving a load-bearing wall, will take significantly longer.

A professional contractor can provide the most accurate time estimate for your specific project. If you are planning a DIY build, it is best to budget additional time.