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Home Staging questions, answered by experts

In most cases, selling a home in as-is condition will lead to a sale price that’s somewhere between 10% and 30% lower than normal. However, it’s often worthwhile to sell at a loss because the alternative would be to pay for the repairs yourself, which could end up costing you more. Even if they didn’t, selling as-is saves you from the time and energy you’d spend coordinating the repairs.

Professional home staging services can vary between companies and properties, but the primary goal is to set up a house with aesthetic furniture and decor to entice potential buyers. Many stagers offer customizable packages, and you can often pay for additional services. Common offerings include:

  • Design and Planning: Color design, planning each room's layout, and professional interior design services.

  • Furniture and Decor: Choosing and renting furniture, decor, and artwork. This also includes the setup and takedown of all rented materials.

  • Arrangement and Organization: Rearranging existing furniture, decluttering, and organizing the space.

  • Ambiance: Creating a welcoming atmosphere with strategic lighting and accessories.

  • Repairs and Maintenance: Minor repairs, home maintenance, and addressing visible issues.

  • Curb Appeal: Improving the home's exterior with services like painting and garden bed management.

It's best to connect with a professional home stager to see what’s included in their specific packages or to request a custom service.

The main factors to consider when staging your home when selling are your budget, number of rooms to stage, and how long to keep the staged setup. Since home staging costs about $600 per room when using professional services, you may want to only stage the rooms that are most important to potential buyers, including the kitchen, living room, and primary bedroom. You should also consider which repairs or updates are necessary before staging your home, such as painting interior walls, carpet cleaning, and refinishing hardwood floors.

The main difference between a home stager and an interior designer is that the former creates temporary, generally appealing spaces, while the latter creates personalized design choices for your permanent home. A home stager seeks to depersonalize your home while also showing off the best features of the home to potential buyers. An interior designer works with you to infuse your personal style into the decor in your home. You’ll typically only hire a local home stager when selling your home.

While LVP won’t increase home value as much as engineered hardwood, it can increase the value somewhat because it creates a warm and inviting aesthetic. It’s also durable and waterproof, so it can be appealing to homebuyers with pets and children. LVP is very low-maintenance, so that can also appeal to homebuyers who don’t want to spend a lot of time keeping up with an engineered or solid hardwood floor.

The Unalaska, AK homeowners’ guide to home staging services

From average costs to expert advice, get all the answers you need to get your job done.