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Roofing Business Advertising Tips: How to Get Leads Fast
Get more leads year-round by advertising your roofing business, from email marketing to PPC ads
Get quotes from roofers near you
No obligation · 100% free
Get quotes from roofers near you
No obligation · 100% free
Highlights
Lead generation services connect contractors with homeowners who are actively seeking professional help for their specific projects.
Email marketing remains a highly cost-effective strategy that helps build brand credibility and maintain strong customer relationships.
Utilizing social media platforms allows companies to increase brand awareness while reaching a much wider local target audience.
Pay-per-click advertising offers immediate visibility on search engines by bidding on specific keywords related to the roofing industry.
Establishing a referral program encourages satisfied customers to share their positive experiences, which builds essential trust with new prospects.
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As a roofer, you not only face challenges while on the job, like safety and bad weather, but also with staying competitive and getting more jobs. With 112,592 roofing contractors in the U.S., according to IBISWorld, competition is steep.
But with a little help from advertising, you can beat the competition and win more customers. In years past, roofing companies spent thousands advertising in the yellow pages of their local phone book and paid double that figure for a newspaper ad.
Thankfully, marketing trends have changed. You no longer have to spend an arm and a leg on advertising, nor do you need years of experience to stay competitive. Learn how to advertise your roofing business and get new leads fast.
5 Advertising Channels to Consider for Your Roofing Business
Sometimes it’s difficult to know how to stand out and grab your share of the work. One way is through advertising on marketing channels like Angi that make sense without jeopardizing your bottom line.
Using one or two roofing advertising tactics instead of spreading your budget too thin is much more beneficial when you have a plan with concrete goals in mind.
We’ve broken the five advertising ideas below down by cost, experience level, and pros and cons, so you can decide what’s right for your business and budget.
1. Lead Generation Services
General cost: $$
Experience level: Beginner
Lead generation focuses on people who are already in the market for your services. Your roofing company can’t afford to market to everyone, so concentrating your efforts on those most interested in a roofing job is just good business. Also, lead generation can take indecisive prospects and turn them into customers.
Methods used for generating leads include:
Organic Results
Search engine optimization (SEO)
Word of mouth
Referrals from customers
Local builders recommending your business
Like and share posts and tweets with local businesses on social media
Inorganic Results
Pay-Per-Click (PPC)
Google AdWords
Bing AdWords
Lead generation services
Learn the pros and cons of using lead generation services for your roofing business:
| Lead Generation Services Pros | Lead Generation Services Cons |
|---|---|
| Easy way to get more qualified leads | Can be hard to manage a lot of leads at once (unless you have access to software or tools) |
| Allows contractors to focus on jobs and customers rather than sales | Might need to hire employees to take on more business |
| Platforms like Angi allow you to showcase reviews and past projects to build immediate consumer trust. | You are often competing directly against other local pros on the same platform for the same job. |
2. Email Marketing
General Cost: $ to $$ (but outsourcing campaigns to an agency can add up to a lot more)
Experience level: Beginner to intermediate
Email is a popular advertising channel, and rightfully so. According to OptinMonster, email marketing yields about $44 for each $1 spent or a 4,400 percent return on your investment.
Nearly every kind of business uses email to communicate services and promotions and keep in touch with customers. For budget-friendly options (most services have a free plan up to a set amount of subscribers) try MailChimp, HubSpot, MailJet, and Sender.
It’s important to tailor your content to meet the needs and interests of your customers, so it doesn’t end up overlooked. When used as a part of your marketing efforts, email offers dozens of benefits to roofing companies:
| Email Marketing Pros | Email Marketing Cons |
|---|---|
| Gain trust with targeted and personal emails | Overcrowded inboxes |
| Build brand identity and credibility | Competition for your emails to be read |
| Strengthen customer relationships with email | Email formatting can be inconsistent |
| Boost sales and maximize your budget | Can be time-consuming to set up email campaigns |
| Increase traffic to your website | Cold leads can end up in spam folders |
3. Social Media
General Cost: $$ (paid advertising can add up)
Experience level: Beginner to intermediate
Many businesses are hesitant to add social media into their marketing plans because of the time commitment. However, the fact that millions of people access social media every day means this type of marketing is invaluable for increasing brand awareness and staying competitive.
Advertising on social media can impact your business in a good way. You may choose to use one platform for a while and change it up and use another to see which works best.
Try the paid advertising on the platforms below to see which ones resonate with your target market:
Instagram
Twitter
YouTube
Pinterest
Facebook
Keep in mind that there is a difference between paid and organic posting.
Paid social videos, photos, ads, and content can help you reach a larger audience, but be mindful not to go over your budget.
Organic posts (photos and content you post yourself) are free.
Still on the fence about whether to add social media to your marketing strategy? Here are some pros and cons to consider:
| Social Media Pros | Social Media Cons |
|---|---|
| Reach a larger audience | Can be costly depending what you pay per click |
| Build brand awareness for your company | Challenging to find the right audiences to target per ad |
| Increase traffic to your site | May be time-consuming to set up ads |
| Boost conversions (more leads, more jobs) | Ads don’t always end up achieving the goals you set |
4. PPC (Pay-Per-Click) Advertising
General Cost: $ to $$
Experience level: Intermediate to advanced
PPC is an online advertising tool where you run ads on a platform such as
Google (like Google Ads). You then pay a fee every time someone clicks on your ad. There are search ads, shopping ads, display ads, video ads, and Gmail ads.
Basically, with PPC, you buy visits to your website rather than earning visits organically/naturally when people do a general search for roofing companies.
It works like this: You bid for ad placement in a search engine’s sponsored links. A potential customer looking for roofing services searches for a keyword that’s related to your business. For example, if you bid on the keyword “roofing,” your ad might show up on the very top of Google’s results page.
| PPC (Pay-Per-Click) Advertising Pros | PPC (Pay-Per-Click) Advertising Cons |
|---|---|
| Reach people who have already visited your website | It’s expensive. Expect to pay $1 to $3 per click to advertise on Google |
| Easy to measure results with PPC | PPC may not be as effective as other forms of advertising |
| PPC campaigns are easy to set up and monitor | Conversions to your website depend on choosing the right keywords |
5. Referrals and Partnerships
General Cost: $
Experience level: Beginner
Over time, you can grow your roofing business with referrals from previous customers. A recommendation from someone happy with the quality of your work can do wonders when marketing to new customers.
In the same way, business partnerships can connect you with the tools to help you grow your business. A partnership can be a smart way to tap into the other company’s reputation and succeed in a new market. This is especially true if you are new to an area or just starting out.
Here’s a quick rundown of the pros and cons of referrals and partnerships for roofers:
| Referrals and Partnerships Pros | Referrals and Partnerships Cons |
|---|---|
| Word-of-mouth referrals are free | Might lead to more business than you can handle |
| It builds trust in your company | Could be challenging to raise prices |
| Partnerships can promote your service and cast a wider net (you might pay a certain amount per lead, depending on the partnership) | Partnerships can complicate marketing decisions |
Before You Advertise
Advertising promotes your business and gives your customers insight into your brand. It can be pricey or completely free. However, anything done well comes at a cost in terms of time and energy.
When planning to advertise your roofing business, there are a few questions to ask yourself:
Who will handle your marketing? Do you have the staff to manage your advertising efforts?
Is your website up to date? It does little good for your business to have decade-old photos showing your work.
Do you have a budget? Nail down a budget and stick to it.
Have you set goals? What do you expect to get from advertising your roofing business? More customers, exposure, brand awareness, conversions, or all of the above?
How will you measure results? If you’re running a promotion, it’s easy to measure success if you see positive results. If you’re building your brand, measuring results can be a bit harder.
Looking for a fresh way to advertise your roofing business? Save time and energy—and get more qualified leads—by signing up for Angi today.
Roofing services reviews from real Angi homeowners in Columbus, OH
4.3★ avg. • 120 total reviews
- Chance R.
D1 Roofing delivers outstanding service from beginning to end, backed by a strong warranty and expert teams. I highly recommend them for their excellence in meeting and surpassing expectations with unmatched communication. Choosing D1 Roofing was flawless decision
Division 1 Roofing LLC - Jeremy P.
This place took $25,000 for a flat roof job with a five-year warranty and never returned to fix the leaks that were caused by their work. These people are not professionals and should not be doing this type of work. They incorrectly changed the pitch of the roof, and caused more damage than...
- David B.
The technician was very professional and friendly. He answered all my questions and was very thorough. He left the fireplace area very clean . He inspected from the roof and advised me as to other work that might need to be done. There was no pressure there. I was very satisfied with the...
Supreme brick & chimney - Kevin S.
I am really impressed with their timeliness and turnaround. Mitchell came out, and we decided to move forward with their pricing. Our roof was on within a week, and we could not be happier with their team! Amazing company, great prices and honest, dependable craftsmanship. I highly recommend...
Window Depot USA of Central Ohio - Rob B.
Manuel Calvillo is the best option in the area for roofing and you won't be disappointed.
- Julie K.
They damaged multiple items on my property, including a marble slab used as a table top, tried to hide it, and refused to pay or replace. Arrived day one without a ladder to access roof & delayed a day. Left a mess in back yard; didn't wear face masks; no show by owner to property to see damages
Grants Tree Service - Marcia L.
I've hired Gary/Cherokee Roofing for two different homes, work quality, responsiveness, and completion have been great both times. And the prices quoted were very competitive. I would definitely hire again.
- Paul F.
Lyle did a great job removing asbestos shingles from our front porch roof. They worked together with our roofer to make sure that the new roof was able to be installed on the same day that Lyle removed the asbestos shingles.
Lyle Environmental - Paul F.
Bradley Builders did a good job replacing the roof on our front porch. They color-matched the existing shingles on the rest of the house and installed a metal ridge roll since we live in a historical neighborhood. They did the job while we were out of town. When we got back, everything was...
Bradley Builders, Inc. - Madison B.
I would absolutely recommend this business. They offer a variety of services, including: painting, roofing, and refinishing wood flooring. I hired them to refinish the original hardwood flooring in my home built in 1874. The job was quite challenging, as the floors were extremely aged and...
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