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Yes, cold walls are a common indicator of poor or inadequate insulation, especially if the walls feel significantly colder than the air in the room. This suggests that heat from your furnace is escaping rather than being retained. The issue could be that the walls have no insulation, or that the existing insulation is old or has been damaged by water, moisture, or pests. Your best course of action is to hire a professional to investigate. An insulation contractor can determine if you need to add or replace insulation and can often perform the work without creating large holes in your drywall. If you suspect the problem might also be related to your heating system's performance, an HVAC technician can take a closer look.

Through R-value assessments based on climate and existing insulation.

Insulating windows with plastic works, but it can be time-consuming, and the end results can—and often do—end up lacking in aesthetics. Window film and caulking your windows to make sure there are no drafts are two options that increase the energy efficiency of your home in a low-cost way. Plastic can be a good strategy while you consider alternatives.

The best type of attic insulation depends on where you live, your budget, and what stage of construction the attic is in. For example, if you're building a house, then structural insulated panels are a worthy investment since they're easy to install during construction and they're the most energy-efficient type of insulation.  

Additionally, if you live in a very warm climate, then you can potentially save quite a bit of money by opting for reflective insulation, which is more affordable than comprehensive insulation but doesn't work well for cool climates. Blown-in, loose-fill, and spray foam insulation are all great options for attics in moderate climates.