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The two most common reasons wallpaper does not stick are a lack of preparation and improper adhesive. Be sure to use the wallpaper paste designed for the type of paper you choose. Before beginning your project, make sure the walls are clean and free of dust, grease, and oils.

If you prefer peel-and-stick to traditional wallpaper, you can skip the priming process. Many manufacturers don't require an additional primer if you’re installing peel-and-stick wallpaper to painted walls. However, if you’re applying peel-and-stick wallpaper to unfinished drywall, you’ll need to apply a primer first.

Wallpaper lasts an average of around 15 years, but there is some variance. The type of wallpaper matters, as vinyl wallpaper tends to last the longest—sometimes 20 years or more—while a peel-and-stick wallpaper, which is the easiest to install for DIYers, will usually only last for around five years. Exposure to high humidity, smoke, and UV rays from sunlight can also limit the lifespan of your wallpaper, as can heavy traffic in the installation area.

The color of the paint, its opacity, and the depth of the texture on the paper all affect how many coats of paint you need to apply to paintable wallpaper. You'll need at least two coats of paint to ensure even coverage. Don’t be surprised if you need to apply three coats if the embossing is very deep or if you use a dark color.