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Top-Rated Wallpaper pros in Madison - Updated Nov 2026

Wallpapering FAQs, answered by experts

It is less costly to paint than wallpaper when you only consider the upfront cost. Wallpaper costs $320 to $820 when applied by a pro, while paint only costs $200 to $700 per room. However, when comparing wallpaper versus paint, consider the long-term as well. Wallpaper can save you money over time since it has a much longer life span than paint.

Wallpaper lasts an average of around 15 years, but there is some variance. The type of wallpaper matters, as vinyl wallpaper tends to last the longest—sometimes 20 years or more—while a peel-and-stick wallpaper, which is the easiest to install for DIYers, will usually only last for around five years. Exposure to high humidity, smoke, and UV rays from sunlight can also limit the lifespan of your wallpaper, as can heavy traffic in the installation area.

Installation typically takes 1-2 weeks, depending on the wall’s size and site conditions.

If you prefer peel-and-stick to traditional wallpaper, you can skip the priming process. Many manufacturers don't require an additional primer if you’re installing peel-and-stick wallpaper to painted walls. However, if you’re applying peel-and-stick wallpaper to unfinished drywall, you’ll need to apply a primer first.

Having dated, peeling, or otherwise damaged wallpaper can decrease the value of your property, so removing that before listing your house is nearly always a good idea; however, since wallpaper tends to be a personal style choice, potential buyers may or may not love your aesthetic as much as you do.

Love the look of wallpaper but want to consider property value as well? Stick with something that is easy to change. If you are thinking of selling soon, make sure your wallpaper hanging is on-point and looks professional with no crooked seams, evenly matched patterns, and minimal bubbling or other imperfections.

The Madison, SD homeowners’ guide to wallpaper services

From average costs to expert advice, get all the answers you need to get your job done.