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Peel-and-stick wallpaper is designed to be removed without damaging walls, making it a good choice for renters or temporary design changes. However, damage to paint or drywall can occur under certain conditions. To prevent issues, the wall surface must be properly prepared before application—it should be clean, smooth, dry, and correctly primed or painted. Applying wallpaper to a freshly painted surface can cause the paint to peel off during removal. Additionally, removing the wallpaper too quickly or aggressively can also cause damage. For best results, always follow the manufacturer's instructions for both application and removal.

Your peel-and-stick wallpaper can fall off for multiple reasons, including high humidity levels, extreme temperature changes, poor installation, and even the wall surface. Textured walls can prevent the adhesive from fully sticking to the wall, making it more likely for the wallpaper to peel off. Low-quality wallpapers with weaker adhesives are also more likely to fall off prematurely.

Walls should be as smooth as possible before applying peel-and-stick wallpaper. Although you technically can apply wallpaper on textured walls, the peel-and-stick variety won’t last long without a clean, smooth surface for the adhesive to stick to. If you have textured walls, consult a pro about removing the textured finish before moving forward with wallpaper.

If you can already see the texture of the existing wallpaper through the layer of paint, then the texture could also come through the new layer of wallpaper. If that’s the aesthetic you want, then proceed. But if you want a smoother surface, you should either strip off the existing paint and wallpaper or hang a layer of liner paper before proceeding.