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Morning and late afternoon are the best times for watering new grass seed. The seed gets a healthy balance of water and sunlight, and the excess water evaporates. If you water the grass long after the sun goes down, the air is too cold, and there's no sun to make excess water evaporate. This keeps the grass damp for too long, increasing the chances of over-watering.

While it may seem easier and faster to throw grass seed onto dirt and call it a day, that method likely won’t yield great results. Preparing your lawn for reseeding or seeding by clearing rocks and debris, aerating, removing existing grass, or leveling it. You should also plan out the best time to plant your grass based on its type and your location to ensure it grows well. So, if you want your grass to grow successfully, put more time and effort into the project than throwing seed on the ground.

Yes, many providers include aeration and soil testing in the seeding process. Confirm with your contractor.

For optimal results, water newly planted grass seed at least twice a day—once in the morning and again in the late afternoon. The goal is to keep the soil consistently moist for the first two weeks, but be careful not to overwater or flood the seeds. After about two weeks, you can reduce the frequency to once per day. Always monitor weather conditions and adjust your watering schedule accordingly; for instance, you won't need to water as much if it rains.