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Rolled roofing averages $1.50 to $3 per square foot, with an average installation price of $7,500. This is less expensive than the normal cost for new roofs—traditional styles run between $4.35 and $11 per square foot, averaging $14,400.

Though roof coatings can last up to two decades, it’s a good idea to recoat your roof every four to six years. This is especially important if you have a built-up roof, which is vulnerable to moisture issues. Inspect your built-up roofs annually to make sure they don’t need a new coat.

Architectural shingles typically last between 20 and 30 years, though most homeowners should plan on replacing them every 20 to 25 years. While some manufacturers offer warranties for 30 to 50 years, especially for extreme weather, achieving such a long lifespan is rare. The actual lifespan can be shorter in areas prone to strong winds, hailstorms, or other extreme weather. It is recommended to replace your roof before it reaches the end of its life to reduce the risk of roof failure, leaks, and costly property damage. Scheduling regular roof inspections will help you determine your roof's remaining life and identify the best timeline for replacement.

Cool roofs last for roughly 15 to 30 years. You can install a cool roof coating over an existing roof, but keep in mind that this might not be worth it if your roof is near the end of its life expectancy. If your roof isn’t near the end of its life, adding a cool roof coating can make your existing roof more energy-efficient and help it last longer, so you’ll have to weigh the pros and cons.