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To stain brick, you should use a product specifically formulated for brick, concrete, or other masonry surfaces. These stains are designed to penetrate the porous surface of the brick and bond with it. This is different from paint, which sits on the surface and is prone to peeling, flaking, and trapping moisture that can cause damage. Water-based brick stains are often recommended because they are easy to apply, even for DIYers, and they allow the brick to breathe. Avoid using regular paint on brick, as it will not adhere properly and can lead to future maintenance problems.

Yes, you can do German schmear on stone. You can account for the more textured and rough surface of stone by using a large paintbrush instead of a putty knife. A brush allows you to drag mortar across the stone to get it into all the cracks and crevices. However, a brush will cover more of the surface, so you may need a wet sponge to scrub excess mortar and expose more of your stone.

Real stone is exactly what it sounds like: It’s real stone sourced from the earth without additives. It is durable and unique, but it’s difficult to work with because of its weight, challenge in sourcing, and high cost. Stone veneer mimics the look of real stone but is actually engineered with a mixture of Portland cement, natural minerals, and a colorant. While it’s more affordable and easier to work with, it’s less durable and may appear manufactured to the trained eye.

While painting can certainly change the look of a chimney, you should think twice about giving your brick chimney the old landlord special.

Painting brick is porous, meaning it’s full of tiny holes that can soak up moisture. Those holes also allow it to dry, though. So, when you paint it, you trap any moisture inside, providing an opportunity for mold, mildew, and water damage.

Paint also shows wear faster than naked brick. This means that once you paint a brick surface, you’ll have to keep painting it to maintain a clean look. A paint job is also harder to undo on brick because of its porous nature. Once you paint it, it’s hard to go back without some serious power washing—another added cost.