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The average cost to install or hang wallpaper is around $575 per room or project, with typical prices ranging from $200 to $1,500. Costs can be higher for custom or luxury products. Since project size varies, it's often helpful to estimate labor costs per square foot, which generally fall between $1 and $7, with an average of $4 per square foot. The total cost depends on several factors, including the quality and type of wallpaper, the size and type of the room, and whether old wallpaper must be removed first. Opting for less expensive materials like peel-and-stick wallpaper or choosing to do the installation yourself can lower the overall cost. For the most accurate estimate, it is best to have a professional inspect the space and provide a quote.

If you prefer peel-and-stick to traditional wallpaper, you can skip the priming process. Many manufacturers don't require an additional primer if you’re installing peel-and-stick wallpaper to painted walls. However, if you’re applying peel-and-stick wallpaper to unfinished drywall, you’ll need to apply a primer first.

No, you don’t always have to remove old wallpaper before applying a new layer. However, you should pull off the existing wallpaper if it’s cracked, peeling, or in poor condition. We’d also recommend against putting wallpaper over textured or dark-colored wallpaper because the old layer may be visible through the new one. In addition, if you try to hang new wallpaper over vinyl-coated wallpaper, the adhesive might not stick properly. 

Textured or patterned vinyl wallpaper designs are the best option for hiding imperfections. Embossed designs or faux finishes like brick, wood, or linen textures are especially effective at camouflaging dents, cracks, or uneven surfaces. Avoid smooth, shiny finishes, as they can highlight flaws rather than conceal them.