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Part of the rug cleaning cost depends on the rug material type. Different materials may require different cleaning methods. Some of the most common rug material cleaning costs include:

• Wool: $5–$8 per square foot

• Cotton: $2–$8 per square foot

• Silk: $4–$8 per square foot

• Synthetic: $1–$4 per square foot

• Sheepskin: $4–$8 per square foot

• Sisal: $4–$7 per square foot

• Other materials: $1–$8 per square foot

Looking clean is only half the battle. A professionally cleaned carpet should feel soft and fluffy, i.e., not caked down with dirt or matted from excess cleaning product. It will not have any unpleasant odors, since carpet cleaners go deep enough to eliminate the most sunk-in smells. It should also be free of stains or discoloration from heavy foot traffic. Keep in mind that, in some cases, your cleaner may not be able to remove every stain.

Some of the hardest and worst stains to remove from carpets include dark-colored spills like red wine, coffee, blood, and ink. These stains can permanently discolor the carpet, especially on light-colored carpets, if they aren’t dealt with immediately. Bleach is also particularly damaging, as it causes near-instant color loss that cannot be restored by cleaning; the affected spot will likely need to be dyed or replaced. If DIY methods don't work on these tough stains, a professional carpet cleaner can help restore your carpet.

Generally, it’s recommended that you vacuum your carpet once per week and steam clean them every six to 12 months. If you have children and pets, you might wish to steam clean more frequently to remove stains and wear-and-tear. Consider steam cleaning carpet every 6 months in these scenarios.