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The color of the paint, its opacity, and the depth of the texture on the paper all affect how many coats of paint you need to apply to paintable wallpaper. You'll need at least two coats of paint to ensure even coverage. Don’t be surprised if you need to apply three coats if the embossing is very deep or if you use a dark color.

Your peel-and-stick wallpaper can fall off for multiple reasons, including high humidity levels, extreme temperature changes, poor installation, and even the wall surface. Textured walls can prevent the adhesive from fully sticking to the wall, making it more likely for the wallpaper to peel off. Low-quality wallpapers with weaker adhesives are also more likely to fall off prematurely.

No. If you overlap seams, the wallpaper will not come out flat. In addition to possibly throwing off your pattern match between rolls, overlapping seems necessary. If wallpaper is properly acclimated, and temperature and moisture conditions are optimal during installation, there is no reason to fear shrinkage as it dries.

If you need a stronger magnetic surface, or you need to use a different type of paint in the room (like waterproof paint in a damp basement), there are other accessible options. You could fit a steel panel over the wall, try magnetic wallpaper, or apply chalk paint instead. 

If you want an inexpensive shortcut, hang a pinboard or chalkboard on your wall. These removable options are ideal if you’re a renter who can’t repaint or plan to move in the near future.