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You should clean your home’s brick once per year. This applies to exterior brick, but also to cleaning brick fireplaces. Create a homemade cleaning solution with equal parts vinegar and water. Use a soft-bristle brush to scrub the solution into the face of your brick and remove dirt, algae, and stains. Cleaning will protect brick from damage and boost your home’s curb appeal.

Most of the time, you don’t need to seal brickwork and can save that money for another area of home improvement. But if your brick is cracking or you live in an area with a lot of excess moisture (either in terms of rain or freezes), sealing can extend the lifetime of your home. But, make sure you use a breathable sealant, like siloxane, to allow the moisture to evaporate on its own.

You can hang holiday lights on brick without drilling by using hot glue, outdoor tape, or brick clips for your project. There are plenty of alternatives to consider, so consult a professional Christmas light installer to discuss the best options to preserve your brick exterior.

A traditional German schmear uses mortar, making it unsuitable for adherence to painted surfaces. Professionals recommend removing any existing paint before applying mortar. However, you can rough up the painted surface and clean it to test if the mortar will stick. Remember that the underlying paint's texture and color may affect the schmear's final appearance—so starting with a bare brick wall will ensure the ideal finish.