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Carpets can turn brown after cleaning due to a phenomenon called "wicking." It occurs when deep-seated dirt and moisture rise to the surface as the carpet dries because of excessive water or improper rinsing. Additionally, not allowing the carpet to dry thoroughly before walking on it can lead to browning.

If there is only a small amount of gum, it’s entirely possible to remove it on your own. What you’re unable to pick or scrape off, try to scrub out with warm soapy water. You can try freezing the garment and removing the hardened gum. Some swear by rubbing peanut butter on the gum before washing. No matter which method you choose, do not put your clothing in the dryer until the gum is 100 percent removed. 

Yes, it can definitely be worth it to steam clean a couch if you have the means. Steam cleaning a couch will improve your couch’s look, remove allergens and debris, and sanitize the upholstery. If you hire a professional house cleaner, they can take care of steam cleaning a couch for you, as well as get your house cleaned and looking brand-new.

Looking clean is only half the battle. A professionally cleaned carpet should feel soft and fluffy, i.e., not caked down with dirt or matted from excess cleaning product. It will not have any unpleasant odors, since carpet cleaners go deep enough to eliminate the most sunk-in smells. It should also be free of stains or discoloration from heavy foot traffic. Keep in mind that, in some cases, your cleaner may not be able to remove every stain.