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Home Staging questions, answered by experts

Choosing a high-quality home stager can mean the difference between your home flying off the shelves or sitting on the market for weeks or months, and it all starts with verifying the stager’s experience. You can start by asking how long the professional has been in the business, and you should also ask for references and examples of past work in your particular area. Ask the stager about your options, including virtual staging, furniture rental, and other preparation services.

Yes, staging a home really works and can help your home sell faster, potentially for a higher price than if you did not use a home staging service. According to the National Association of Realtors, 48% of seller’s agents reported home staging decreased a home’s time on the market. 

Plus, 20% of buyer’s and seller’s agents claimed home staging increased home sale prices by 1% to 5%. Although decluttering and cleaning help a home sell, staging can take your home’s curb appeal to the next level, helping to expedite the process and increase your profit.

It is generally better to stage a house than to leave it empty, as it can help the home sell faster and for a higher price. Staging helps potential buyers envision themselves living in the property. According to the National Association of Realtors, more than 75% of buyer’s agents report that staging makes it easier for buyers to build a connection with the home. Furthermore, a 2018 survey of over 4,200 professionally staged homes revealed that most sold for 6% to 25% more than their unstaged counterparts. Using a professional staging service can improve a buyer’s opinion of your house and may lead to higher offers.

The main factors to consider when staging your home when selling are your budget, number of rooms to stage, and how long to keep the staged setup. Since home staging costs about $600 per room when using professional services, you may want to only stage the rooms that are most important to potential buyers, including the kitchen, living room, and primary bedroom. You should also consider which repairs or updates are necessary before staging your home, such as painting interior walls, carpet cleaning, and refinishing hardwood floors.

Professional home staging services can vary between companies and properties, but the primary goal is to set up a house with aesthetic furniture and decor to entice potential buyers. Many stagers offer customizable packages, and you can often pay for additional services. Common offerings include:

  • Design and Planning: Color design, planning each room's layout, and professional interior design services.

  • Furniture and Decor: Choosing and renting furniture, decor, and artwork. This also includes the setup and takedown of all rented materials.

  • Arrangement and Organization: Rearranging existing furniture, decluttering, and organizing the space.

  • Ambiance: Creating a welcoming atmosphere with strategic lighting and accessories.

  • Repairs and Maintenance: Minor repairs, home maintenance, and addressing visible issues.

  • Curb Appeal: Improving the home's exterior with services like painting and garden bed management.

It's best to connect with a professional home stager to see what’s included in their specific packages or to request a custom service.

The Utqiagvik, AK homeowners’ guide to home staging services

From average costs to expert advice, get all the answers you need to get your job done.